Help Hydrate California’s objective is to advertise the seriousness of California’s drought in a way that is visually pleasing.
The objective for this project was to create advertisements to place around town working as a reminder of the issue. When developing this project, I focused on who I wanted my audience to be, how I would attract them, and how it would affect them. Upon creating each piece I would focus on making each form of advertisement visually pleasing. I believe that if people are attracted to the imagery it would intrigue them and not only inform them but urge them to contribute to a cause that is cool and beneficial.